{"title":"Beef Roasts \u0026 Whole Cuts","description":"","products":[{"product_id":"beef-brisket","title":"Beef Brisket","description":"\u003cp\u003eRich, hearty, and full of flavour, beef brisket is a true fan favourite and available whole. Ideal for braising with red wine, beer, or chili, or slow-cooking until tender, it yields generous portions and plenty of delicious leftovers. Raised without added hormones or steroids and with no antibiotics.\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"Default Title","offer_id":42578820268075,"sku":"01344","price":39.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/Beef-Brisket-600x380.jpg?v=1766011327"},{"product_id":"boneless-beef-blade-roast","title":"Boneless Beef Blade Roast","description":"\u003cp\u003eRich and flavourful, this boneless beef blade roast is ideal for slow cooking, braising, or roasting. When cooked low and slow, it becomes tender and juicy—perfect for comforting, hearty meals.\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"Default Title","offer_id":42578836684843,"sku":"01368","price":46.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/Boneless-Roast-600x400.jpg?v=1766011458"},{"product_id":"prime-rib-standing-rib-roast","title":"Prime Rib\/Standing Rib Roast","description":"\u003cp\u003eOften considered the best roast beef in the world, this standing rib roast—also known as prime rib—is prized for its exceptional tenderness, rich marbling, and superior flavour. Incredibly succulent when roasted, it’s the ultimate centrepiece for an unforgettable meal.\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"1- 2kg","offer_id":43273933652011,"sku":"01350","price":96.05,"currency_code":"CAD","in_stock":true},{"title":"2-3kg","offer_id":43273933684779,"sku":null,"price":96.05,"currency_code":"CAD","in_stock":true},{"title":"3-4kg","offer_id":43273933717547,"sku":null,"price":96.05,"currency_code":"CAD","in_stock":true},{"title":"4-5kg","offer_id":43273933750315,"sku":null,"price":96.05,"currency_code":"CAD","in_stock":true},{"title":"5-6kg","offer_id":43273933783083,"sku":null,"price":96.05,"currency_code":"CAD","in_stock":true},{"title":"6-7kg","offer_id":43273933815851,"sku":null,"price":96.05,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/prime-rib-standing-rib-roast.jpg?v=1773094401"},{"product_id":"beef-tenderloin-whole","title":"Beef Tenderloin Whole","description":"\u003cp\u003eThe ultimate in tenderness, this whole beef tenderloin delivers a buttery, melt-in-your-mouth flavour. Expertly cleaned with the chain and membrane removed, it’s ready for effortless preparation. Raised without added hormones or steroids and with no antibiotics, for pure, premium beef you can feel good about serving.\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"Default Title","offer_id":42578842026027,"sku":"01371","price":150.57,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/Beef-bison-tenderloin-whole.jpg?v=1777581847"},{"product_id":"beef-picanha","title":"Beef Picanha","description":"\u003cp\u003eA butcher’s favourite with big flavour. Beef Picanha is prized for its rich marbling and signature fat cap, delivering juicy, beef-forward bites when grilled or roasted. Simple to cook, hard to beat, and perfect for high heat.\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"Default Title","offer_id":43070729060395,"sku":"01362","price":48.83,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/BeefPicanha.jpg?v=1773266376"},{"product_id":"beef-sirloin-tip-roast","title":"Beef Sirloin Tip Roast","description":"\u003cp\u003eA lean, versatile roast with clean beef flavour. Beef sirloin tip is ideal for slow roasting, slicing thin for sandwiches, or serving medium-rare for a classic roast dinner. Alberta Beef raised without hormones or antibiotics\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"1-1.5kg","offer_id":43273981624363,"sku":"01313","price":44.65,"currency_code":"CAD","in_stock":true},{"title":"1.5-2.5kg","offer_id":43273981657131,"sku":null,"price":44.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/BeefSirloinTipRoast.jpg?v=1773096593"},{"product_id":"beef-ribeye-roast-boneless","title":"Beef Ribeye Roast Boneless","description":"\u003cp\u003eA premium boneless ribeye roast known for its generous marbling and deep flavour. Tender, juicy, and built to impress, it roasts beautifully for special occasions or any time you want a classic, crowd-pleasing centrepiece. 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When cooked low and slow, it becomes tender and juicy—perfect for comforting, hearty meals.\u003c\/p\u003e","brand":"Beef \u0026 Veal","offers":[{"title":"Default Title","offer_id":43834646462507,"sku":"01366","price":46.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/files\/Boneless-Roast-600x400.jpg?v=1766011458"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/0255\/3899\/collections\/prime-rib-standing-rib-roast.jpg?v=1773263588","url":"https:\/\/urbanbutcher.ca\/collections\/beef-roasts.oembed","provider":"Urban Butcher","version":"1.0","type":"link"}